LUCY XU

Marketer & Advisor for Greek & American Ventures

Marketer and advisor working with Greek and American companies to craft branding, establish thought leadership, build communities, and drive growth through best marketing and business practices.


The Port

THE PORT 

Founder, Marketer & Startup Advisor

Athens, Greece | New York, NY
Jan 2018 – present

Helping Businesses Navigate Uncharted Waters

Whether your business is early-stage, ready to scale, or somewhere in the middle and looking to grow, The Port is here to provide you with essential resources needed to successfully connect with your audiences. All services offered by The Port will prepare your business and team with the strategic, collateral, and professional skills required to be competitive in the global market. We help businesses of all stages with:

  • Creating a strategic and targeted approach to marketing.

  • Crafting a compelling story for your audience (investors, prospects, customers)

  • Constructing an effective, organized strategy and framework for growth.

“A ship in harbor is safe — but that is not what ships are built for.”

Ready to navigate uncharted waters? 


Experience

Athens, Greece | New York, NY
Sep 2018 – present

XULUCY CONSULTING

Consulting; Brand, Content, Social Strategy

Social Media Strategy & Execution

  • Managed social and launched live event campaigns for Startup Grind NYC; increased engagement by 300%.

  • Launched program to drive engagement and user-generated content during fundraiser for humanitarian non-profit.

  • Developed social content calendar and KPIs; increased engagement by 25% for early-stage education tech startup.

  • Brand strategy consultant and Squarespace website designer for personal brands, on an engagement basis.

Athens, Greece
2017

100mentors

Early Stage Startup; B2B SaaS Education Technology

  • Built company’s first inbound marketing program, establishing 5,580+ total marketing touch points.

  • Influenced 58% of leads to move down the sales pipeline, resulting in €65,452+ annual revenue influenced.

  • Oversaw content strategy and distribution across blog, social, and email to drive awareness, traffic, and leads.

  • Drove 73.1% more followers and 2407.6% lift in engagement on LinkedIn; 450%+ increase in total social interactions. Create and distribute central brand messaging to sell to primary English-speaking markets.

New York, NY
2014 – 2016 

CURALATE

Series C Startup; B2B SaaS Marketing Technology

Social Media Strategy & Execution

  • Drove 1280% lift in engagement on LinkedIn, and 230% lift in total social interactions.

  • Spearheaded internship hiring; directed 3 interns to develop and execute Snapchat strategy.

  • Drove 235% lift in site visits from social, resulting in 400 new contacts and 20 new qualified leads per month.

Demand Generation & Growth Marketing

  • Managed $0.5MM budget, coordinating 90+ paid programs in email, display, retargeting, social , and webinars.

  • Drove 9K+ new sales leads totaling a monthly average of $700K in new pipeline opportunities in under 6 months.

  • Created brand messaging, managing marketing media agency to launch company’s first paid social PPC efforts.ext

Content Strategy & Execution (Emails, Blogs, Webinars, Thought Leadership)

  • Directed and organized speaker content for 10+ speakers at company’s inaugural industry conference.

  • Wrote and spearheaded the creation of two industry guides, used in paid and organic nurture campaigns.

  • Oversaw and executed weekly email newsletter campaign, driving 15% increase in subscribers (20K+ to date).

  • Launched company’s first webinar series, ran 15 webinars driving 3K+ total registrations and $900K in pipeline.

Thought Leadership, Sales Enablement & Training

  • Orchestrated ‘State of the Industry’ monthly training sessions; trained 150+ employees on key industry trends.

  • Programmed internal team-wide email, sent out daily to educate team on industry insights trends.

  • Coached 40+ Sales employees on “social selling” (adding social touch into sales cadence to increase conversions).


Education

Philadelphia, PA

THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA

Bachelor of Science in Economics; Marketing & Management

Athens, Greece

Alba graduate business school

Candidate for Master of Science in Entrepreneurship

Detroit, MI

CRANBROOK KINGSWOOD UPPER SCHOOL

High School


Skills & Interests

COMMUNITIES

Female Startup Reality (Athens, Greece); Startup Grind NYC; Penn Alumni; Wharton Club

LANGUAGES

English (native), Mandarin Chinese (fluent), Spanish (intermediate), Greek (basic)

TOOLS

HubSpot, Marketo, Microsoft Office Suite, WordPress, Squarespace, iWork, Adobe Creative Suite, HTML, Google Analytics, Salesforce, Sprout Social, HootSuite

Entrepreneurship, iPhoneography, global startup ecosystems, TED Talks

INTERESTS