LUCY XU

MARKETER. COMMUNITY BUILDER. TECH EXPLORER.

Passionate, methodical, and driven marketer with 5+ years of experience in building brands and compelling global messaging for B2B SaaS startups, small businesses, and personal brands. Background in establishing thought leadership, engaging communities, and influencing brand growth through creative campaign execution across digital channels such as email, social, and automation.


Experience

Athens, Greece
Feb – Dec 2017

100mentors

Early Stage Startup, B2B SaaS Education Technology

  • Built company’s first inbound marketing program, establishing 5,580+ total marketing touch points.
  • Influenced 58% of leads to move down the sales pipeline, resulting in €65,452+ annual revenue influenced.
  • Oversaw content strategy and distribution across blog, social, and email to drive awareness, traffic, and leads.
  • Drove 73.1% more followers and 2407.6% lift in engagement on LinkedIn; 450%+ increase in total social interactions. Create and distribute central brand messaging to sell to primary English-speaking markets.

New York, NY
Sep – Dec 2016 

CURALATE

Series C Startup, B2B SaaS Marketing Technology

Social Media Strategy & Execution

  • Drove 1280% lift in engagement on LinkedIn, and 230% lift in total social interactions.
  • Spearheaded internship hiring; directed 3 interns to develop and execute Snapchat strategy.
  • Drove 235% lift in site visits from social, resulting in 400 new contacts and 20 new qualified leads per month.

Demand Generation & Growth Marketing

  • Managed $450K budget, coordinating 90+ paid programs in email, display, retargeting, social , and webinars.
  • Drove 9K+ new sales leads totaling a monthly average of $700K in new pipeline opportunities in under 6 months.
  • Created brand messaging, managing marketing media agency to launch company’s first paid social PPC efforts.ext

Content Strategy & Execution (Emails, Blogs, Webinars, Thought Leadership)

  • Directed and organized speaker content for 10+ speakers at company’s inaugural industry conference.
  • Wrote and spearheaded the creation of two industry guides, used in paid and organic nurture campaigns.
  • Oversaw and executed weekly email newsletter campaign, driving 15% increase in subscribers (20K+ to date).
  • Launched company’s first webinar series, ran 15 webinars driving 3K+ total registrations and $900K in pipeline.

Thought Leadership, Sales Enablement & Training

  • Orchestrated ‘State of the Industry’ monthly training sessions; trained 150+ employees on key industry trends.
  • Programmed internal team-wide email, sent out daily to educate team on industry insights trends.
  • Coached 40+ Sales employees on “social selling” (adding social touch into sales cadence to increase conversions).

    New York, NY
    Sep – Dec 2016

    XULUCY CONSULTING

    Brand, Content, and Social Strategy Consultant

    Social Media Strategy & Execution

    • Managed social and launched live event campaigns for Startup Grind NYC; increased engagement by 300%.
    • Launched program to drive engagement and user-generated content during fundraiser for humanitarian non-profit.
    • Developed social content calendar and KPIs; increased engagement by 25% for early-stage education tech startup.
    • Brand strategy consultant and Squarespace website designer for personal brands, on an engagement basis.

    Education

    Philadelphia, PA

    THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA

    Bachelor of Science in Economics; Marketing & Management

    Athens, Greece

    Alba graduate business school

    Candidate for Master of Science in Entrepreneurship

    Detroit, MI

    CRANBROOK KINGSWOOD UPPER SCHOOL

    High School


    MORE ABOUT LUCY

    COMMUNITIES

    Female Startup Reality (Athens, Greece); Startup Grind (New York, NY); StrategyHack Marketing Hackathon (New York, NY); New York Cares (Volunteer, SAT Tutor); Penn Alumni

    LANGUAGES

    English (native), Mandarin Chinese (fluent), Spanish (intermediate), Greek (basic)

    TOOLS

    HubSpot, Marketo, Microsoft Office Suite, iWork, Adobe Creative Suite, HTML, Salesforce, Sprout Social

    Entrepreneurship, mentorship, iPhoneography, global startup ecosystems, inspirational brands, TED Talks

    INTERESTS