Warby on authenticity & transparency

Warby Parker, killing it per usual, with great perception and intuition of their millennial customer base. Authenticity, transparency, understanding, rinse, repeat.

Co-founder/co-CEO Dave Gilboa noted that it is simple for companies to be opaque about business and employment practices and partnerships, and it’s impossible to hide these facts in today’s world where information flows so freely.

Being authentic and transparent with consumers is important because people are going to find out how you are operating, he explained.

"Our customers are buying our glasses because they think our glasses are a great product at a great price point, and we make that convenient,' Gilboa said. "I think they feel good about supporting a company that has a bigger social mission, but for the vast majority of our customers, that is not the primary purpose in buying our product."

-- "Warby Parker plays down social mission in marketing materials" via PR Week

On the Google love affair / scandal

from: me
to: Rose
date: Thu, Mar 13, 2014 at 11:18 AM
subject: Google co-founder's affair w/ Google Glass mktg mgr

a tech love story (kind of...)

"O.K., Glass: Make Google Eyes: The story behind Google co-founder Sergey Brin’s liaison with Google Glass marketing manager Amanda Rosenberg—and his split from his wife, genetic-testing entrepreneur Anne Wojcicki ... the drama leaves Silicon Valley debating emotional issues, from office romance to fear of mortality."


from: Rose
to: me
date: Thu, Mar 13, 2014 at 11:18 AM
subject: Re: Google co-founder's affair w/ Google Glass mktg mgr

Thanks for this! I enjoyed reading it. Article could have taken it so much further though...

My thoughts:

  1. This is why I am so afraid to get married U CANT TRUST ANYONE
  2. Ummm why no discussion about this Rosenberg chick ... super sneaky ... dating two Google execs at once. Calculated career move?
  3. Bothers me that the wife is spoken about and framed just in terms of being a Google founder's wife, not as the incredibly successful business person that she is on her own!