all of the time

C: What if we ran away? I’m serious. What if the last few years were just a bad dream, and we ran away? ... I got cash. I got a bike. We could go wherever we wanted. We don’t have to tell anybody if we didn’t feel like it.

M: I don’t need any of my stuff. I don’t. I really don’t need any of my stuff. I hate all of my stuff.

C: I’m serious. As soon as the sun comes up, let’s go.

M: Well, what about all of the time?

C: It doesn’t have to bother us. If we don’t let it.

Girls , S5E6

Girls, S5E6

On still having "lol millennials" headlines (#sideeye)

In response to "Millennials' Political Views Don't Make Any Sense" (via The Atlantic)

Interesting points, though I agree with the comments...not sure if/how this varies from "most of the rest of America's political ideals" and that "lol millennials" may make for a better headline. Article would a better read and have more credibility if they juxtaposed these millennial findings/preferences with those of other generations. 

A higher level perspective reveals that this seems to be representative of most news/content channels still attempting to use millennials for the butts of their jokes and/or make their posts have more virality potential (a la the Cocktail Party Effect: if you say 'millennials,' our heads will turn). 

I guess it makes sense, given that we are the youngest generation to be out of college; and the older generations to shower their buckets of "wisdom" on someone. All this being said, it has been an interesting (albeit sometimes condescending and bully-ish) ride. It will be interesting to start seeing more and more Gen Z analyses and articles come out of the woodwork (prediction: they are more tech saavy but will be far more conservative than us).

On beer, marketing, and #millennial men

"Brands have a new love affair with millennial men...

Aside from his various devices, there are a few things that a millennial man cannot live without.  One of those things is his favorite beer chilling in the fridge for a night out with the guys or to drink while watching the game on Sunday night. As the youngest legal drinkers, millennials as a whole have embraced beer drinking and are transforming the entire industry. Craft breweries are popping up all over the country and millennials are opting to pay more forcraft beers instead of public brands. However, there are lessons to be learned from beer brands that are staying relevant and available to the millennial men taking over the market."

Brand love is never static:  According to research conducted by  BERA Brand Management , there are 5 stages of development that parallel human relationships – new, dating, love, boredom and divorce. Like every great relationship, the ideas is to remain “fresh” and “exciting” to the other party.

Brand love is never static: According to research conducted by BERA Brand Management, there are 5 stages of development that parallel human relationships – new, dating, love, boredom and divorce. Like every great relationship, the ideas is to remain “fresh” and “exciting” to the other party.

Five Love Lessons For Marketing to Millennial Men

  1. Understand the head winds and tail winds of millennial culture
  2. Seek the intersection of your brand authority and cultural trends
  3. Keep it fresh because love doesn’t stand still (i.e., boys will look at other brands)
  4. Engage your consumer as a participant; do not refer to them as a target audience
  5. Disrupt your last success because if you don’t someone else will 

-- "Budweiser, Heineken & Five Millennial Male Marketing Love Affair Lessons" via Millennial Marketing

An email from a friend on online dating

from: anon_1
to: me
date: Tue, Mar 4, 2014 at 4:05 PM
subject: was reading this.. dunno if you’ve already read but since you’ve been posting about online dating

http://nymag.com/thecut/2014/02/okcupid-most-desired-people-in-new-york.html

my fav is “gay guys love Tyra Banks”

———-

from: me 
to: anon_1
date: Tue, Mar 4, 2014 at 4:13 PM
subject: Re: was reading this.. dunno if you’ve already read but since you’ve been posting about online dating

thx for the share! not an avid OKCupid user but still super interesting…

what are your 140-char thought(s) on online dating?

———-

from: anon_1
to: me
date: Tue, Mar 4, 2014 at 4:36 PM
subject: was reading this.. dunno if you’ve already read but since you’ve been posting about online dating

okc is terrifying and i’m really scared of rejection LOL

———-

Millennial Luxury Consumers Will Behave Differently (via Appliance Magazine)

Members of the Millennial generation will begin to reach their peak earning years in 2020, according to Unity Marketing, and the wealthiest members of this cohort will enter a “window of affluence” that will last for two decades.

Unity Marketing said that predicting who is likely to be wealthy is not as difficult as predicting how members of the Millennial generation, born between 1978 and 2000, will spend their money.

Unity Market research has determined that Millennials are different from previous generations of luxury consumers in four key ways:

  1. Millennials will reject their parents’ status symbols. Millennials will find status in achievements instead of purchases. They’ll get far more satisfaction from earning a degree or completing an athletic event than by some kind of status symbols that can be bought.

    An example of how this might affect buying behavior: they may be more interested in buying a $500 Ironman triathlon watch to mark an achievement rather than a $5,000 brand name watch.

  2. Millennials will trade money for time, so they will have less to spend on luxury. While prior generations of affluents were willing to work long hours, Millennials will be willing to slow career progress—and earnings—in order to enjoy the time they have now. That means fewer discretionary dollars.

  3. Millennials will shift from conspicuous to conscious consumption guided by values. Social, environmental, and ethical values guide how Millennials spend money and make purchases. This can already be seen in Millennials’ tendency to rent rather than buy. This may impact tendencies to buy cars, designer clothing, and other products that could be rented instead.

  4. Millennials see “luxury” as a marketer’s label. Millennials perceive the term “luxury” as another tool to entice them to buy, not a descriptive adjective conveying something important about the product or service.

    Affluent Millennials will key in on products that help them live the lives they want, and will be far less likely to look for luxury or status as traditionally defined.

Millennial Luxury Consumers Will Behave Differently (via ApplianceMagazine.com)

On #millennials, our demands and our expectations

“It is clear that Millennials want to innovate and businesses should be listening,” said Salhab. “Fostering a culture of innovation will not only help retain high-performing talent but it will also drive growth by creating opportunities for individuals to unlock the next game-changing innovations…

  • Business could achieve more. While most Millennials (74%) believe business is having a positive impact on society by generating jobs (48%) and increasing prosperity (71%), they think business can do much more to address society’s challenges in the areas of most concern: resource scarcity (68%), climate change (65%) and income equality (64%). Additionally, 50% of Millennials surveyed want to work for a business with ethical practices.
  • Organizations must foster innovative thinking. Millennials want to work for organizations that support innovation. In fact, 78% of Millennials are influenced by how innovative a company is when deciding if they want to work there, but most say their current employer does not greatly encourage them to think creatively. They believe the biggest barriers to innovation are management attitude (63 percent), operational structures and procedures (61%), and employee skills, attitudes, and (lack of) diversity (39%).
  • Organizations must nurture emerging leaders. Over one in four Millennials are ‘asking for a chance’ to show their leadership skills. Additionally, 75% believe their organizations could do more to develop future leaders.
  • Millennials are eager to make a difference. Millennials believe the success of a business should be measured in terms of more than just its financial performance, with a focus on improving society among the most important things it should seek to achieve. Millennials are also charitable and keen to participate in ‘public life’: 63 percent of Millennials donate to charities, 43 percent actively volunteer or are a member of a community organization, and 52 percent have signed petitions.”

— Millennials: Big demands and high expectations by TradeArabia

On #millennials and the brands we hate (via iMedia Connection)

"By now, one thing should be perfectly clear: Millennials are not monolithic…Individuals of specific generations are undeniably individuals — separate from others and unique in wants and needs. In fact, according to The Boston Consulting Group, U.S. Millennials comprise six diverse segments. The Anti-Millennial, for example, is locally minded, conservative, and does not spend more on green products. Moreover, Millennials comprise the first population of “digital natives,” a cohort connected by its interaction with digital technology from an early age. The constant exposure to various beliefs and habits on the internet has produced a generation of extremely diverse individuals. Consequently, a one-size-fits-all marketing approach to this generation falls short…

At the same time, Millennials share a number of characteristics, which creates an excellent opportunity for advertisers. Let’s be honest — marketing is made easier (and more effective?) when groups of people can be compartmentalized according to birth years. As detailed in [research], Millennial consumers more or less value social networking, demand transparency and authenticity, are active (not passive) consumers, exercise a high level of influence over others, and require much more from branded experiences. 

These brands represent a small segment of companies that have pissed off Millennials. Obviously, not all of Generation Y hates these brands, and Millennial discontent does not necessarily sink sales. But imagine how much more dominant these brands could be by better accounting for those characteristics that Millennials do share. Of course, doing so would lead to success across all generations, but connecting with the largest group of consumers in U.S. history is a sure way to establish long-term success.”

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— Brands that Millennials love to hate via iMedia Connection

On the #millennial consumer (via BCG Perspectives)

"Move aside, U.S. baby boomers. The Millennial generation is bigger than you and growing in influence. Now numbering 79M  (vs. boomers’ 76 million), U.S. Millennials—people between the ages of 16 and 34—have been the subject of abundant analysis and commentary, mostly revolving around their avid use of technology, changing media-consumption habits, and entry into the workforce. Less has been written about Millennials as consumers…

On average, U.S. Millennials already shell out and influence the expenditure of hundreds of billions of dollars annually—an amount that will only increase as they mature into their peak earning and spending years.

Millennials’ expectations are different from those of previous generations, and companies will need to rethink their brands, business models, and marketing accordingly. Yet our research shows that many executives who make product and service decisions for their companies have negative or dismissive attitudes toward Millennials.

Clearly, companies will have to understand, accept, and embrace the characteristics and values of this generation if they are to create and market relevant products and services that resonate with them and meet their needs…This generation engages with brands, channels, and service models in new ways limited only by the rate of technological advancement and innovation…”

Debunking Stereotypes: The Millennial Consumer by BCG Perspectives