It's 2014 and this (from 2009) is still 10000% relevant

"The single biggest mistake people make is that they either brand themselves just for the sake of doing it or that they fail to invest time in learning about what’s in their best interests. The key to success, and this isn’t revolutionary, is to be compensated based on your passion. In order to find your passion, you need a lot of time to think, some luck and you need to do some research online to figure out what’s out there." 

— Personal Branding 101: How to Discover and Create Your Brand via Mashable & Sok