"In order to stay relevant, brands must capture Millennial interest through new innovations and strategic campaigns that engage Millennials through a variety of different networks. Here, we have compiled a list of the top five Millennial trends to watch for in 2014:
- Social media paradigm shift. This new paradigm shift in online privacy is changing the perception of what/why information is shared online. Instead of being afraid to share information, users are now focusing on what benefits come from sharing personal information online.
- Social ads are replacing banner ads. Different from banner ads, social ads provide a brief description of the product or company being promoted and are included in the users news feed. Traditional online banner ads are mostly ignored by social media users and are only clicked on 0.2 percent of the time they are seen.
- Pictures speak louder than words. As a creative generation, Millennials value brands that allow them to express themselves in unique ways. Photo sharing is a way Millennials can connect with others through creative expression.
- Say bye-bye to luxury branding. Affluent Millennials are a growing segment within Generation Y. According to Unity Marketing, this group will take over the luxury segment by 2018. These Millennials do not seek out products that show off their high status. Instead they are driven by experiences and opportunities to create memories that they can share with friends. Luxury brands are also becoming more available to the general Millennial demographic. Brands like, Nike and Honda are now considered luxury brands are generally favored by the majority of Millennials.
- More mobile. The Millennial generation is redefining the way brands are using mobile marketing. According to a study released by InsightExpress, two out every five Millennials say would feel anxious without their smartphones. Now, it is imperative that every platform be optimized for mobile use. Millennials make up 70 percent of consumers who say they are more likely to immediately delete an email if it is not adjusted for mobile use. Millennials are an on the go generation with no plans to slow down in 2014. The connection between mobile use and brand engagement will only get stronger as the year progresses.”
— “2014 Millennial Trends" via Millennial Marketing